Current and Upcoming Campaigns

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Children’s Mental Health Awareness Week 2024 (5-11 February) is a BBP campaign priority in the Hounslow Borough Based Partnership (BBP) Communications and Engagement strategy 2023-24.

The theme for this year is ‘My voice matters’ which focuses on empowering children and young people to share their mental health experiences.
 

A range of national assets are available at - https://www.childrensmentalhealthweek.org.uk/

West London NHS Trust is leading on the campaign for all partners, their Communication and Event plan is located here, alongside digital creative. 

Key events: 

  • The Circle, crisis intervention café, round table event with Will Poulter, HFEH Mind CEO, and CYP Youth Panel  - 5 February 
  • CAMHS Youth Ambassador programme launch, Youth ambassador voices - 5 February 
  • Professionals Networking event - Brentford Football Club Community Sports Trust stalls event 3pm -5.30pm. Councillor Chaudhary attending. All BBP colleagues invited - 6 February.
  • Hounslow Youth Justice Service event – Heart of Hounslow 12.30-4.30 drop in session focus on ‘My voice matters’ - 7 February 

Press release Output 

BBP Colleague Output

Hounslow Council output:

  • Thrive e-newsletter – (55k subscribers) 
  • Hounslow Matters e-newsletter – (40k subscribers)
  • Council social media accounts (Facebook, X, Instagram and Nextdoor) 
  • Internal staff channels 

West Middlesex University Hospital 

Residents were signposted to: 

 

To understand the full list of Children Mental health pathways and services available in Hounslow please visit -

 

In conjunction with the Hounslow Council Public Health Team the BBP launched the internal Population Health Management Framework campaign on 1 November 2023, the campaign runs until March 2024. 

The overarching aim is to have more staff from across all organisations trained in Population Health Management. As this new approach will enable more staff to: 

  • Use data, research, and engagement to understand the needs of our residents.
  • Identify and target those who will benefit most from interventions.
  • Develop evidence-based interventions.
  • Embed evaluation to understand impact.

The key priorities are for staff to understand: 

To view the campaign and digital assets, please click here

Feb and March PHMF Lunch and Learn Dates.png

 

Free Health Support Event for Carers

Carers are invited on Thursday 7 March from 10.30am - 1pm at Southville Community Centre, Southville Rd, Feltham TW14 8AP to learn about the best ways to manage their own health and to prevent cardiovascular disease.

This is a great opportunity to discuss health queries or blood pressure concerns with our Health Outreach Team, who will also be offering free blood pressure checks, C02 and BMI checks on the day.

Key speakers on the day aim to:

  • Provide carers with an increased understanding on the importance of cardiovascular health.
  • Highlight health and care services that are available to carers.
  • Provide advice on any barriers that may be impacting carers from accessing the full range of health and support services, and ways to overcome them.

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An A4 poster can be downloaded here

Background

Local research conducted in 2022 highlighted low levels of trust in the health system amongst those most impacted by health inequalities in Hounslow. Following these insights, the Hounslow Health Outreach Team (HOT) launched in 2022.

The team, work with residents and local community groups to help break down health barriers, build trust, and signpost more residents to access local health and wellbeing services. They are equipped to conduct daily bloody pressure checks, Body Mass Index (BMI) checks and CO2 readings in the community.  

HOT is staffed by local residents who are out engaging with the community five-days a week, either via their community engagement bus, or via their town centre shop at the Treaty Centre, Hounslow.

The team wish to further develop their reach within the community and create further awareness for their service

Strategic Approach

This campaign has a dual strategic approach:

1 - To demonstrate to residents that the Health Outreach Team is a trusted voice within the community who are there to deliver health prevention support.  

2 – To develop HOT as a health engagement service that can be commissioned by partners to signpost residents to specific health services.

Objectives

  1. Create a new brand identity for the Health Outreach Team
  2. Increase digital awareness for HOT amongst local audiences (Measure – Web traffic and digital analytics)
  3. Increase engagement with residents via the HOT bus.
  4. Increase footfall to the HOT shop.
  5. Increase awareness amongst strategic stakeholders and build B2B collaborations from April – June.
  6. Increase targeted engagement with local businesses.

 

Output

The new HOT brand idenitiy went live February 2024. Design concepts and colour schemes were tested with stakeholders and residents throughout December and January. The below design received the most positive response rate. The design aims to illustrate a journey though the organic line and person centric motif aims to highlight support. Brand guidelines aim to be published March 2024, to demonstrate the full range of new brand assets.  

 

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HOT - Team member revserse.jpegAll HOT team members now have new uniforms, to help create a highly visible presence in the community. Uniforms include:

  • Jumpers 
  • T-shirts 
  • Jackets 
  • Umbrellas 

 

 

 

 

 

 

 

Untitled design (31).pngThe community bus is being re-branded to illustrate the community offer. 

 

 

 

 

 

 

 

 

 

 

 

Communications output will continue from March - September 2024. 

Health in the Park 2024 is currently in the planning stages, the event is scheduled to take place on Saturday 15 June at Lamptons Park. 

Please check back for further updates. 

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