The national Know Your Numbers campaign was listed as a partnership campaign in the Hounslow Borough Based Partnership (BBP) Comms and Engagement strategy 2022-23. The London Borough of Hounslow designed a local campaign to target adults aged 18+ who don’t traditionally visit their GP and therefore may be unaware of a high blood pressure. Free blood pressure checks were available at various sites across the borough:
24 pharmacies (aged 40+ only)
Lampton Leisure centres
Hounslow Outreach bus (various locations)
One You Hounslow outreach (various locations)
The campaign was promoted via on-the-ground engagement and digital communications. The Health Outreach Team engaged with residents at various locations across the borough, distributing flyers with a QR code that linked to a webpage with details of the campaign. The digital campaign included social media, a news story with case studies, and a poster shared on JC Decaux boards.
Children’s mental health awareness week 2023 was listed as a partnership campaign priority in the Hounslow Borough Based Partnership (BBP) Comms and Engagement strategy 2022-23. This year’s theme was Let’s Connect and ran from 6-12 February. The national campaign aimed to encourage children and adults to consider how they can make meaningful connections that support their mental health.
Hosted a drop-in session for residents at Hounslow House on Friday 10 Feb, at which CAMHS, the Youth Offending Service and other services were present.
Council comms disseminated digital content via:
The West London NHS Trust was a leading partner with this campaign, they provided a range of digital creative and press material. Their primary comms focused on the launch of The Circle. The UK’s first Mental Health Crisis Cafe for Children and Young People located in Ealing, but open to Hounslow’s residents.
Press release issued Monday 6 Feb to media.
Additional digital signposting during the week to:
Cervical Cancer Prevention Week is listed as a BBP partnership campaign priority in the Hounslow Borough Based Partnership (BBP) Comms and Engagement strategy 2022-23. To support delivery of the campaign the Hounslow Public Health team created a digital content plan spanning seven days to help drive awareness and engagement amongst residents about the ease, and importance of booking a cervical screening.
Council social media accounts (Facebook, Twitter, Instagram and Nextdoor)
Internal staff channels
Digital toolkits were shared with all BBP partners.
Digital and print material were shared via the following Community Comms channels:
Faith groups
Reach Academy,
SheWise group
SFIDA group
2000 leaflets distributed to seven children centres
500 leaflets disseminated to the Health Outreach Teams
Targeted comms output:
Public Health colleagues are working directly with beauty and nail businesses within the borough to raise awareness with their customers on the issue. This is an on-going engagement project and will be live during 2023.
Anxiety is a normal emotion in us all, but sometimes it can get out of control and become a mental health problem.
Lots of things can lead to feelings of anxiety, including exam pressures, relationships, starting a new job (or losing one) or other big life events. People can also get anxious when it comes to things to do with money and not being able to meet our basic needs, like heating their home or buying food.
To increase residents’ and BBP colleagues’ awareness and understanding of anxiety by providing information on the things that can help prevent it from becoming a problem.
Provide residents and colleagues with accurate signposting to support services in Hounslow.
Highlight the new partnership between West London NHS Trust’s Wellbeing & Recovery College and Brentford FC’s Community Sports Trust (launched 16 May 2023).
To help deliver the above objectives, the following mental health services were available for promotion in Hounslow:
Good Thinking is an online service that helps Londoners look after their mental health and wellbeing in a way that works for them. It provides a range of helpful digital resources and translated content.
Safe Space is a local Hounslow hub for anyone aged 18 and over who feels they are nearing crisis point. You will be greeted by a friendly staff member who will be there to listen to you and help you get the support you need.
The Circle is a hub space and café that offers support for Hounslow children and young people aged 5-18 who are in active mental distress. Young people can visit for advice, support, or just to talk, with drop-in or appointment-based services.
Wellbeing & Recovery College is a training and resource centre which develops and delivers education and tools to support wellbeing and the self-management of mental health difficulties. They offer a wide range of courses to those using the Trust’s mental health services.
One Hounslow Connect provides a more comprehensive list of mental health services across the borough.
Organisations could support this BBP campaign by:
Generating awareness for Mental Health week by promoting the above services when raising mental health awareness to staff or residents. The below digital content was designed for social media output alongside tailored visuals.
The year we are proud to be supporting #MentalHealthAwarenessWeek
The key message this year is to raise awareness surrounding anxiety.
@mentalhealth have provided free resources to help you understand more about anxiety and suggested coping strategies - https://www.mentalhealth.org.uk/mhaw
Are you struggling? Experiencing stress? Had a life changing event?
Safe Space is a local Hounslow hub for anyone aged 18 and over who feels they are nearing crisis point, including carers. You will be greeted by our friendly staff who will always be there to listen to you and help you get the support you need. Full details - https://www.hfehmind.org.uk/get-support/hounslow-safe-space/
#MentalHealthAwarenessWeek
To coincide with #MentalHealthAwarenessWeek we are thrilled to announce the opening of the Wellbeing & Recovery College
A training and resource centre which develops and delivers education and tools to support wellbeing and the self-management of mental health difficulties.
They offer a wide range of courses to those using West London NHS Trust’s mental health services.
If they are in mental health crisis, please contact The Circle.
#MentalHealthAwarenessWeek
Output captured so far:
The West London Trust issued a press release, media call and led on a launch event for the Wellbeing & Recovery College (16 May 2023). Social media stories and updates followed post event.
LBH supported with mental health awareness raising and digital signposting via their Thrive e-newsletter.
Information was cascaded to all GP’s
Dementia Action week was identified as a BBP campaign priority. This national campaign ran from the 15 - 21 May and was coordinated by The Alzheimer’s Society who provided a range of helpful resources and delivered a variety of engagement events throughout Hounslow.
Background
There are over 2300 people living with dementia in Hounslow, and the borough has the second highest emergency hospital admissions rate for people living with dementia in London. This has led to an increased demand on hospitals, and on residential and nursing care. Also, for the last 5.5 years a substantial number of people have consistently remained undiagnosed in Hounslow.
Objectives
Increase awareness about this long-term health condition by signposting residents to the following webpages:
Signpost residents impacted by this long-term health condition to the variety of engagement activities on offer during Dementia Action week
Increase BBP staff awareness regarding Dementia
Delivery
Working alongside partners including The Alzheimer’s Society, Hounslow Council led this campaign by promoting a host of awareness-raising events and activities in the borough. Those included Singing for the Brain sessions, sensory outdoor walks, marketplace events and intergenerational music workshops - all aimed at people living with dementia and their carers. There were also a series of information stands across the borough.
Hounslow Council also premiered Glimpses, which tells the story of a Hounslow mother and son who are faced with the challenges of dementia following diagnosis.
A social media plan and comms messaging were disseminated to all BBP partners with aim of encouraging daily support during the awareness week.
In collaboration with health, voluntary and community partners the Hounslow Borough Based Partnership aimed to deliver a fun and interactive health and wellbeing engagement event for all residents on Saturday 29 July at Redlees Park.
The event was designed to motivate visitors to become more active and lead healthier lifestyles, so that they are not impacted by long term health conditions.
More than 30 groups are collaborated to deliver this FREE event for residents by hosting either an information stand or delivering a healthy activity. Main supporters include Healthy Hounslow and Brent Community FC.
Delivery approach
Content was tailored for specific channels and all partners received a digital toolkit. Promotion aimed commenced wk. commencing 26 June and ran until 29 July. All communications signposted staff and residents to - https://healthyhounslow.co.uk/HealthInThePark
All communications were completed by the 2 August for Health in The Park
Evaluation
The Health in The Park Communications Evaluation report is locatedhere
The national Know Your Numbers campaign is listed as a partnership campaign in the Hounslow Borough Based Partnership (BBP) Comms and Engagement strategy 2022-23.
The London Borough of Hounslow is delivered the local campaign to target adults aged 18+ who don’t traditionally visit their GP and therefore may be unaware of a high blood pressure.
#AskAboutAsthma returns for its seventh year, led by the NHS England – London Babies, Children and Young People’s Transformation team. The #AskAboutAsthma campaign is about making simple changes to children and young people’s care that will make a big difference to how they experience their asthma.
The campaign takes place this year from 11-17 September 2023.
BBP Strategic approach
To support this national campaign but tailor for the local landscape and develop a campaign with the following BBP partners: HRCH, Hounslow Council and North West London. Plus, work alongside the Hounslow Respiratory Group.
Work with local clinicians, Hounslow parents, schools, and partners to achieve greater campaign engagement.
To commence the campaign adopted a drip feed approach from the beginning of August 2023 and built up momentum to a full launch on the 11 September.
Communications Objectives
The #AskAboutAsthma campaign encourages children and young people, their families, and those involved in their care to follow simple steps to help them control their asthma, BBP aims to achieve this with the following:
To signpost local residents to - https://www.transformationpartnersinhealthandcare.nhs.uk/our-work/children-young-people/asthma/ask-about-asthma-2023/your-asthma-care/
To generate awareness amongst parents on the importance of asthma management for their child.
To engage the professional audience - https://www.hounslowhealthandcare.org/news-and-campaigns/news/book-your-asthma-awareness-online-training-today
To highlight engagement activities linked to asthma awareness.
The full BBP communications plan is available here alongside the following localised assets an A4 Poster, and A5 Flyer
